Paleo Treats Go Commercial With "Caveman Cookies"

From the TMR Newswire. Here we go again with someone trying desperately to make a buck off ancestral eaters! Obviously, if they knew anything about the diet, they'd know we shun processed foods, yet here some are!

"Staying in shape is hard work: Counting calories, taking vitamin supplements and mixing protein shakes can be time-consuming, which is why many consumers turn to fitness bars to stay on a healthy track.

While energy bars might promise performance, stamina and weight loss, a look at their nutritional facts reveals high calorie counts, tons of sugar and even more sodium. A single Clif bar, for example, has 240 calories and contains 140mg of sodium and 22g of sugar. A Power Bar has 230 calories, 95mg of sodium and 18 grams of sugar.

These fitness “solutions” also contain so many unpronounceable ingredients that it’s no wonder the caveman inside us all is craving a simpler time when food was recognizable and made from whole ingredients that the body can easily digest.

A new company has created Caveman Cookies, which are rich and satisfying while still embracing the back-to-basics principles of our Paleolithic ancestors. These gluten-free snacks contain nuts, berries, honey and weigh in at just 65–75 calories, 0g of sodium and 10g of sugar. Unlike the highly processed “healthy” snacks we’re familiar with, Caveman Cookies contain no refined sugars, trans fats, salt, high-glycemic carbohydrates or ingredients you can’t pronounce. Just the way a caveman would want it."

Now I realize some of you have jobs, or go for long runs, or travel, and may want a portable snack, but THIS? Just make your own--recipes abound on the web. We've been doing it long enough, so why stop now?

Paleo eating is the hottest trend in dieting right now, and everyone wants in on the game--no matter how they choose to play, and no matter how they think they can profit from it. Chances are good this company took one of our recipes and commercialized it, so I'd be looking for copyright/patent infringement possibilities--hear me, Loren, Mark (both of them), Sarah, and anybody else who put out a Paleo recipe?